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Schema là một ngôn ngữ đánh dấu dữ liệu được sử dụng để cung cấp thông tin cấu trúc cho các công cụ tìm kiếm. Nó là một tập hợp các thẻ HTML được thêm vào mã nguồn trang web để định dạng và phân loại thông tin trên trang.

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